Mailchimp Foundations provides a comprehensive—well, foundation—in Mailchimp’s all-in-one-Marketing Platform. Take all the courses, or pick and choose which topics you’re most interested in. If you’re already a Mailchimp pro and your goal is getting certified, you can skip right to the final assessment.
Mailchimp Foundations Certification
Learn about the benefits of getting certified, the history of our brand, and what our marketing philosophy is all about. Welcome to Mailchimp Academy!
Discover how Mailchimp’s all-in-one Marketing Platform gives you a strong foundation for your marketing and how to begin collecting your contacts.
Learn how to organize your contacts using tags, groups, and segments, and how they can help you refine your audience.
Find out how to use the data you’ve just collected and organized to speak to your audience as individuals.
Learn how to use your personalized data to create highly personalized, multichannel campaigns. Explore each channel in depth, including email, organic social posts, digital ads, postcards, and landing pages, and see how using automations and the content studio helps you market more efficiently.
Find out how Mailchimp helps you create better, more optimized campaigns. Explore how to use features like A/B testing, customer lifetime value, lookalike audiences, and more.
The final step toward certification.
Pass the Foundations Final Assessment to get access to your badge.
